Shape Up Women’s Club isn’t just a fitness community—it’s a movement. A space where women lift each other up and grow together.
Sheridan’s Story:
From Personal Trainer to Community Builder
“Hi, I’m Sher, the founder of Shape Up Women’s Club—a thriving women’s empowerment community built on fitness, wellness, and meaningful connections.
My journey started 2.5 years ago when I moved to Dubai from Newcastle, UK, with nothing but my laptop and a dream to level up my life. With over 10 years of experience as a female-only personal trainer, alongside Level 3 Boxing and CrossFit certifications, I’ve dedicated my career to helping women feel strong, confident, and unstoppable.
At 18, I launched my in-person coaching business, BOSS BODY, which quickly grew to 120+ women per week across two locations in the UK. My efforts were recognised when I won the ‘Rising Star Award’ at the North East Business Women’s Awards in 2017.
When I moved to Dubai post-COVID, I embraced new cultures while coaching at @fitnglamgym, later taking the leap into freelance coaching. And from there, the Shape Up Women’s Club was born—a safe, supportive space where women from all backgrounds can come together to share their fitness and wellness journeys.”
What Shape Up Women’s Club Stands For
Empowerment
✨
Motivation
✨
Support
✨
Growth
Empowerment ✨ Motivation ✨ Support ✨ Growth
Community & Connection
A space where genuine friendships are formed.
Health & Fitness
Building strength, inside and out.
Opportunities & Growth
Networking, personal development & mindset shifts.
What to Expect in 2025
-
Unique, unforgettable wellness experiences for women in Dubai.
-
A unique programme designed to shape your body, build strength and boost your confidence
-
From finance to fitness to entrepreneurship.
-
Get access to the best deals through our brand partnerships.